The transformation guide is led by the management team, who indicate the path to follow, control the key moments to pivot and lead the process at all times. It is essential that the management team is committed to the transformation.

The force that drives and gives effect to actions on direction. In any transformation process, traction is driven by the team, company culture, and company ethos.

The one that enables the movement, who provides the muscle and the forward force. Depending on the type of technology, the speed with which we can reach the objectives.